Explain the 10/90 Rule (PowerPoint)
Please note, points will be deducted for overuse of citations. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.
Assignment Instructions:
Class: You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.
Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.
2006/2007: The start of the 10/90 Rule
Locate the book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library and answer the 10/90 Rule assignment. Found on pages 81-84 Chapter 4. Web_Analytics_An_Hour_a_Day_Chapter4.pdf
Ocams’s Razor
2010: The 10/90 Rule for Social Media
2015: Is The 10/90 Rule Of Web Analytics A Practical Measure?
ASSIGNMENT:
For this assignment you are going to create a PowerPoint Presentation describing the 10/90 Rule; explain how it is used and why it has sound foundations in actual implementations. Be sure to include the following in your PowerPoint: Note: this assignment requires an audio component see below.
- Required 5 to 7 slides in length (does not include the cover and references slides).
- Choose an executive or business theme for the presentation.
- You must use any or a combination of the following: images, photos, clipart, in your presentation to convey a point you are trying to make.
- You must include audio to each slide to serve as your speaker notes. Explain each slide as if you were presenting to upper management in a presentation. (Note: Your presentation is more of a summary, while your audio presentation would be a detailed explanation of the slide. The purpose of a slide show is to provide the lecturer or presenter with a guide to their spoken presentation.) Include an audio component to each slide. Explain each slide as if you were presenting to upper management in a presentation in your own voice. (Note: The audio recording should not be a word-for-word spoken work of the written presentation. Presentations serve as a guide for the presenter.)
- Use APA references and citation to support your content and points.
- Include a references slide at the end of the presentation.
Presentation tip: Remember, your presentation is to try and describe what the 10/90 Rule is all about, why it is important for an organization to use this rule, what are the benefits and advantages of this rule.
Grading Rubric for Presentation:
Lesson Objectives:
- Describe the importance of the web analyst
- Explain how the web analytics applications fit into the organizations strategies
- Describe successful Web Analytics strategies
Please submit a PowerPoint Presentation, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:
Smith, John
WEDB122 Fall 12
Please review the Week 2 Lesson for the reading materials.
Assessment Rubric
Exemplary
Accomplished
Developing
Beginning
Points Available
Comments
Require 5 to 7 slides in length (does not include the cover and references slides)
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
15
Use an executive or business theme for the presentation used
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
10
Include an audio component to each slide. Explain each slide as if you were presenting to upper management in a presentation in your own voice
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
15
You must use any or a combination of the following: images, photos, clipart, in your presentation
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
10
Convey the 10/90 Rule Effectively stressing the advantages
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Writing Format –
Write the paper in APA format. Grammatical, spelling or punctuation—the writing is grammatically correct, clear and concise. The response is well formulated and easy to read and understand. Correct terminology was used when needed. See references below:
What is plagiarism? | Scribbr: https://www.youtube.com/watch?v=Uk1pq8sb-eo
Writing Help: http://apus.libguides.com/c.php?g=241212&p=1603794
Purdue Online Writing Lab: https://owl.english.purdue.edu/owl/resource/560/01/
APA and MLA Citation Game Home Page: http://depts.washington.edu/trio/quest/citation/apa_mla_citation_game/
Student effectively wrote the presentation using provided format.
Student partially wrote the presentation using provided format.
Student wrote the presentation with limited and meaningless use of provided format
Student failed to use provided format.
10
Include a references slide at the end of the presentation.
Student effectively presented the slides and included references at the end of the presentation.
Student partially presented the slides and included references at the end of the presentation.
Student wrote the presented the slides with limited and meaningless references
Student failed to use provided references at the end of the presentation.
10
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